kristiKristi Valenzuela 

Kristi serves SSBC as a board member, shareholder, Summit Salon Consultant and as the Director of Products and Sales.  She is one of the top recognized motivational speakers for the salon industry and has educated salon owners around the world about the importance of both customer service and sales through the salon front desk.  In 1999 she founded Crystal Focus Salon Coaching, a success coaching company, and developed the top selling video training series called THE FRONT DESK TRACKING SYSTEM and THE FRONT DESK SCRIPT GUIDE, as well as other popular educational products.  Recently, Summit Salon Business Center acquired Crystal Focus, and now all Certified Front Desk Trainers, workshops,and products are available at Summit Salon Business Center.

To view a list of upcoming Kristi Valenzuela classes and seminars please visit our SSBC Endorsed Programs page.


  • I love ALL types of fishing. Ice fishing included!
  • Had the lead role in a traveling murder mystery production
  • Overcame a severe childhood phobia of public speaking. Have now presented professionally in six countries!