darci.150x154Darci Gutfreund (pr. Good-froynd)

Darci serves SSBC as a shareholder and the Director of Training. Her energy, humor, attitude, and curiosity allow her to connect with current and potential brand partners, vendors, school owners, educators, and students. Darci attributes her success to authentically listening to each client so she can provide resources for practical, profitable solutions.

Prior to joining SSBC, Darci enjoyed a long career with Redken 5th Avenue serving as Director of School Development, Director of Training, National Accounts Education Executive, and Sales Educator. Her experience allowed her to support more than 50 school partners, launch Redken for 800 salons within a national account, and facilitate classes in hundreds of salons. Darci is a licensed cosmetologist and earned a Bachelor of Arts in Communication from Michigan State University.


  • She teaches Get Growing & Retail Revolution.
  • She’s currently working toward an MBA at Wayne State University in Detroit.
  • Her favorite things to do: 6am workouts, reading, and drinking red wine.