Alicia Van Vuren

Alicia has been a stylist since 2002, and purchased her salon company The Purple Door, in 2010. She attended the 2017 Summit in Chicago where, you can say her life changed as a salon owner. Being able to be part of a community of salon professionals who want to make the industry better and grow people to be the best they can be, was a welcoming place. She loves being able to see young stylist grow, not only in their technical skills but also watching them become leaders in my company. She looks forward to helping other Salon owners find their drive as well as confidence in themselves to grow their business.

In my spare time , she enjoys her horses, all 5 of them, and her 3 German Shepards. When she’s not on the back of a horse, she’s on the back of a motorcycle.


  • She is honest, loyal and direct.
  • She is driven in everything I do in life and never give up.
  • Alicia is a horse lover down to her core and also shows horses on a high