Microlearning: Visual Branding, Steadiness and Stay True

Three social media tips to grow a following and meet new guests!

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Featuring Level 4 Stylist and Redken Artist
Laura Carmichael of Rio Hair Studio

  1. Visual branding

    • Visual branding is of utmost importance when attracting a following! When you look at some of the major brands, what themes do they use consistently?
    • You want a style that is unique to YOU! You want people to be able to know what is your picture without even reading the caption.
  2. Consistency

    • Post at least once a day
    • Take a look at which time of day your audience is online so you’re posting when they are.
  3. Stop Focusing on the Algorithm

    • Do YOU, focus on what YOU want to market and how you want to market yourself!
    • If you want to do more blondes because you love them – post mostly blondes to bring in that kind of clientele!

At the end of the day,
never give up on self-growth.


Research the Law of Attraction, create vision boards and focus on everything that you want to bring into your life. For me, I would get too overwhelmed trying to think too far into the future, so I started with creating a vision board for one month, 6 months and 12 months. Now I have them for 5-10-15 years because I know that I’m putting what I want out into the universe, and I will be able to achieve it!

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